The nuts and bolts of building a brand
I am switching up the blog a bit. It's time to take the Brazen Careerist part off of my blog. It's time for the blog to just be Penelope Trunk, and only my company should use the name Brazen Careerist. We have been saying this in Brazen Careerist board meetings for about five months. The conversation goes something like this: Board member: How is the blog redesign going? Me: Um. I'm thinking. Board member: That's what you said two months ago. Me: Yeah. That's true. I'll get some bids. Board member: It's important the we differentiate the Brazen Careerist brand of the company from the brand of you. Me: Yeah.
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